01 — Fixed
Base fee
Covers everything we do for you — strategy, implementation, optimization and reporting — calculated on the scope of the engagement. Fixed, agreed upfront, no surprises mid-quarter.
PRICING · A PERFORMANCE MARKETING AGENCY · ONLY PAY FOR RESULTS
Performance Marketing Pricing: No Growth, No Bonus
A fixed fee for the work, and a bonus we only collect if your numbers move beyond target. Nothing hidden, nothing charged for growth that doesn't happen. Our incentives sit on the same side of the table as yours.
$100M+
Annual revenue generated for clients
70+
Clients
50+
Staff
12+
Active ventures
Contact us:
Trusted by
What our clients say
Don’t take our word for it.Take theirs.
R17 has been a true partner. They genuinely care about our results and behave like an extension of our internal team.
The level of senior attention and the speed of execution are something we hadn’t experienced with any other agency before.
They have a structured, data-driven approach to growth — and they show you exactly where every dollar is going.
They told us which ideas weren’t worth our budget — even when saying so shrank theirs. That built more trust than any pitch deck.
Every figure they report ties back to revenue. No vanity dashboards, no fluff — just the numbers that decide our quarter.
They behave like owners. When something isn’t working, they say so early and fix it — not spin it in the next report.
R17 has been a true partner. They genuinely care about our results and behave like an extension of our internal team.
The level of senior attention and the speed of execution are something we hadn’t experienced with any other agency before.
They have a structured, data-driven approach to growth — and they show you exactly where every dollar is going.
The results our model delivers
“300–400% more leads.”
“From 50 to 1,500 orders a month.”
“100%+ revenue growth in two years.”
“100% growth in qualified B2B leads.”
Pricing breakdown
Two parts. Both on the table before you sign.
02 — Variable
Performance bonus
Built on your business case, not a template. Only payable on incremental growth above the baseline we agree together before we start. No growth, no bonus. Your interests and ours point the same direction.
The performance model applies to performance marketing — paid ads, and the creative, landing pages, email and tracking that feed them. Secondary services like SEO, organic social and telesales are scoped on their own terms.
Book an intro callExample pricing structure
CHF 2,000 / month
Base fee
Covers the agreed performance marketing scope.
Tiered Bonus Structure
Performance bonus
Tied to blended new customer ROAS and calculated on new customer revenue. As performance improves, the bonus rate increases.
Bonus Tier 1
Blended new customer ROAS 7.0–8.49
→ 0.90% of new customer revenue
Bonus Tier 2
Blended new customer ROAS 8.5+
→ 2.85% of new customer revenue
Every business is different. Your baseline, KPIs and bonus structure are agreed before we start.
No performance = No payout.Our bonus is tied directly to your verified store revenue - giving you 100% visibility with zero vanity metrics.
Get a proposal in 10 days
FROM FIRST CALL TO YOUR PROPOSAL IN 10 DAYS.
No pricing page can quote your business. Here’s how we get to a number.
DAY 1
Intro call
Tell us what you’re trying to grow. We’ll dig into the business, your current campaigns and what’s getting in the way. If we’re not the right fit, we’ll tell you here.
DAYS 2–7
Account Audits
We review your accounts, tracking, performance and unit economics, then build a strategy around the opportunities most likely to move your numbers.
DAY 8
Tailored Proposal
We take you through the strategy, the thinking behind it and the priority list. You'll get a tailored proposal to review with your team.
DAYS 9–10
Expert discussion
Meet the experts who would work on your account. Ask questions, challenge the plan and agree on the scope, KPIs and next steps before anything is signed.
100%
Performance Deal
For brands past $10M
If your brand does more than $10M a year, with 60%+ of that revenue attributed to performance marketing, we’re happy to consider a full performance deal: no base fee at all, our entire compensation tied to the growth we deliver.
Team
Meet the team behind your results
Direct-to-expert. You work with the people shaping the strategy and the people running the day-to-day.
Leadership
Chief Executive Officer
Mariangela Coco
“I didn't apply to work at R17. I hired them. I sat where you're sitting — a brand to grow, a budget to justify, and no shortage of agencies promising the world. What I got from R17 was a team that treated my numbers like their own. They told me which ideas weren't worth my budget — even when saying so shrank theirs — and did whatever the result needed. Every agency says it cares about its clients' growth. I believed this one enough to join it. Today I lead it as CEO.”
Management & Strategy
Head of Sales & Marketing
Jono Duguid
15+ years in marketing and growth. Built and scaled B2B and B2C brands across 9+ global markets.
General Manager
Chanté Taljaard
10+ years in marketing. Leads strategy, performance and client delivery across R17.
Strategy Lead
Léhan Claassen
10+ years across marketing, production and strategy. Diagnoses complex growth challenges and turns them into clear strategic direction.
Creative Director
Luke Rauch
10+ years across motion design, video and multimedia. Leads R17’s creative direction for performance-focused campaigns.
SENIOR TEAM
Performance Marketer / Pod Lead
Tyla Rutenbach
Key performance strategist focused on creative, data and optimization. Builds omnichannel strategies designed to unlock measurable growth.
Performance Marketer / Pod Lead
Jessica Cunze
5+ years driving performance across paid media. Drives structured execution and consistent growth for clients.
Performance Marketer / Pod Lead
Robyn Ochse
6+ years in marketing. Leads strategy, performance and team delivery across key client accounts.
Performance Marketer / Pod Lead
Markus Filter
Team Lead Manager and Performance Marketer. Leads performance and strategy across key client accounts.
Senior Growth Marketer
Callaghan Human
6+ years scaling performance across B2B and B2C. Specialist in Google Ads and driving measurable growth through paid media.
What our clients say
1 / 7
FAQ's
Contact us
Let’s talk.
Tell us about your business and growth ambition. We’ll come back to you within one business day with a custom proposal.
Send message
Recognition
Rated by clients. Recognized by peers.
Reviews
5.0Google
4.8Clutch
4.8The Manifest
5.0DesignRush
ExcellentTrustindex
Awards
5×Digital Commerce Awards
20×Web Excellence Awards
2×Shop Usability Awards
2×African Excellence Awards
1×Clutch 100 Winner